SEO Content
Golden Hippo is a vertically-integrated direct-to-consumer marketer of health, beauty, and pet care brands. For each assignment, I received a brief with a pre-determined title and target keywords selected for SEO. The rest was up to me.
I thoroughly researched primary sources from peer-reviewed academic and scientific journals to ensure every claim was both factually sound and legally defensible. I then translated that research into accessible, engaging content that spoke directly to each brand's distinct audience. The three pieces above offer a representative cross-section of that work. (Click on each to read the full blog posts.)
Health & Wellness Brands
Remote Control: A series about the dos and don’ts of remote work
The T!LT Group is a full-service event production and marketing communications company with a brand voice that's anything but corporate. In 2020, as remote work went from being a novelty to a necessity, they commissioned me to write a multi-part blog series on navigating the new reality. The challenge was to match their iconoclastic brand voice while delivering substantive copy that covered everything from remote hiring to team management.
Step Up Your Game and Get Through the Door: Selling Qualified Retirement Plans to the Healthcare Industry
The National Association of Insurance and Financial Advisors (NAIFA) formed an educational partnership with the Southern Medical Association (SMA) to help financial advisors serving the healthcare market. SMA asked me to write a blog post for NAIFA's Business Performance Center, targeting advisors looking to sell qualified retirement plans to medical practices. The piece made highly technical subjects like ERISA compliance, TPA relationships, and safe harbor rules accessible and actionable for a busy professional audience.