What I Write

  • Consumer & B2C Copy

  • B2B / Corporate Copy

  • SEO Blog & Landing Pages

  • Email & SMS Campaigns

  • Social Media

  • White Papers & Case Studies

  • Scripts (Video & Voiceover)

  • Pitch Decks & Proposals

Industries

  • Healthcare & Pharma

  • Industrial Automation

  • Finance, Banking & Insurance

  • Real Estate

  • Communications Technology

  • Higher Education

  • Lifestyle & Wellness

  • Philanthropy & Nonprofits

Tools & Skills

  • Adobe CC (PS, ID, Pr, Au)

  • G Suite / Google Search Console

  • Google Keyword Ads

  • ChatGPT

  • Writer.ai

  • Constant Contact

  • Microsoft Office

  • FileMaker Pro

Professional Certifications

Google SEO Fundamentals (UC Davis) • Prompt Engineering for ChatGPT (Vanderbilt University) • Writer.ai Power User

Copywriting Experience

Perficient • April 2024–Present • Freelance

Global digital consultancy serving major American and multinational corporations

  • Honeywell Industrial Automation — One of 3 lead copywriters on a full website rewrite; delivered ~500 pages across multiple industries including physical security, cybersecurity, oil & gas, and mining & manufacturing under rolling weekly deadlines.

  • Caterpillar (CAT Rental Store) — Wrote video script and use-case narrative for an executive presentation introducing CAT's new omnichannel digital rental platform.

  • Quantum Fiber — Wrote SEO blog series and business case studies for a fiber-optic ISP serving 16 U.S. states.

  • HAP — Wrote email and SMS copy for a multi-channel AEP campaign driving lead capture and brand awareness for a Michigan-based nonprofit health plan's 2026 Medicare Advantage Plans.

  • Progressive Commercial — As part of Progressive’s overall digital content strategy, I wrote SEO blog articles on commercial insurance products and comparisons for business owners.


New York Bankers Association (NYBA) • April–November 2025 • Freelance

  • Provided creative direction and copy for email, SMS, and social media campaigns driving member engagement for conferences and events across New York State's banking community.


Tishman Speyer • March 2024–May 2025 • Freelance

  • Developed copy for a soft rebrand of the multinational real estate firm's Studio division, including full website copy (U.S. and Brazil properties) and customer-facing sales language.


The T!LT Group • 2020–2024 • Freelance

Strategic marketing and communications agency

  • Dentsply Sirona— Wrote convention copy (email, social, VIP outreach, multimedia prospectus) for DS World 2021, the annual event for the world's largest dental products manufacturer.

  • Henry Schein Dental — Provided web, email, flyer, and exhibitor prospectus copy for the THRIVELIVE 2023 conference.

  • Galderma — Wrote voiceover scripts for nationwide meetings for dermatology professionals.

  • United Way Worldwide — Provided copy for sales sheets and decks for international donor-advised giving programs.

  • 7-Eleven International — Developed themes and copy for ESG grant initiatives supporting 7-Eleven franchisees worldwide.

  • The Southern Medical Association (SMA) Provided multi-channel copy across email, social media, podcast scripts, and web for member-facing communications covering continuing education, scholarships, and exclusive member benefits.

  • The Medical Group Management Association (MGMA) Wrote white papers for MGMA Connection magazine on physician recruitment and value-based healthcare delivery.

  • Fueled Collective — Helped draft a successful new business proposal, then developed email, social media, and brand identity copy to position an innovative Cincinnati coworking space as a luxury hospitality brand.


Monroe University • 2020–2024 • Freelance

  • Provided complete copy for Monroe’s online viewbook for prospective students, as well as for email campaigns for students and high school administrators.

  • Wrote King Graduate School's complete program catalog (master's degrees across 15+ fields).

  • Performed a full SEO rewrite of ~100 degree-program landing pages, including separate online/on-campus versions with competitor analysis and external link strategy.


MIT Technology Review • 2021–2022 • Freelance

  • Email and social media copy for a lead generation campaign to grow the magazine's subscriber base.


Golden Hippo Media • 2019–2020 • Freelance

  • SEO blog content for health & wellness consumer brands including LCR Health, ActivatedYou, Dr. Marty, and Power Life by Tony Horton.

Additional Experience

School of Visual Arts, MFA Visual Narrative Program • 2014–Present • Adjunct Professor

Freelance Archival Producer • 2010–2022 — Worked with clients including HBO, MTV, WNET|Thirteen, the band R.E.M., Pepsico, and publishers Macmillan Learning and Hachette to produce documentary films and books for general audiences.

Education

NYU Tisch School of the Arts • MFA, Acting

Johns Hopkins University • BA, Writing Seminars