Registration campaign for NYBA’s 2025 Business of Banking Conference

For the New York Bankers Association (NYBA), I worked on retainer handling the full breadth of their marketing content: emails, social media, event promotion, and more. The emails featured here are a representative sample from the registration drive for NYBA's flagship annual event. Drafted in Constant Contact, they include speaker spotlights, educational track highlights, exhibitor and sponsor recruitment, and a "make the case to your manager" piece designed to help potential attendees get buy-in from the people who controlled their travel budget. (Click on any thumbnail to view the full email.)